Framing Efferct and Reactions to Crime
"CRIME is a beast ravaging the city of Addison." So began a fictional news report in an experiment at Stanford University. The report goes on to describe crime statistics in the town. Of those who read this passage, 71% recommended tougher law enforcement for controlling crime. But when a second group read an identical report with just one word changed—"Crime is a virus ravaging the city of Addison"—the proportion of those recommending tougher enforcement fell to 54%. One word, 17 percentage points of change, in the study by Lera Boroditsky and Paul Thibodeau in 2011.
Quoted on Mon Jan 28th, 2013